The goal of the project was to encourage and mobilize them to get enough votes for the well-known basketball player, Zaza Pachulia (NBA, Dallas Mavericks) and help him get to the NBA All-Star Game 2016.

During Royal Group's campaign, we set up a web page to facilitate voting for Zaza Pachulia (www.voteforzaza.com). This page gave detailed information and redirection to exact filtered page of registration for voting for Zaza. Some people were confused about the rules and this web page helped a lot of them to keep up with voting process. Our instructions were simple and users got to desired result easier.

There was also official Facebook page created, which was constantly being updated with information and instructions on how to support Zaza Pachulia. Page became popular in a very few hours and people were posting and tagging all the time. This page was also providing information and instructions how to vote for Zaza.

We created a video with the participation of well-known Georgian people, who were asked to support the campaign.

Royal Group has arranged presentation of the project in the streets, public places, sports schools, as in Tbilisi, as well as in regions of Georgia, especially sportively active places and local self-governing institutions.